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Welcome Email Redesign: Freckle Time Tracking

We recently had the pleasure of working with Amy Hoy and Thomas Fuchs from Slash7 on a redesign of their welcome email. Their time tracking tool for freelancers, consultants and small teams, Freckle, has an awesome design. The welcome email, however, was plain text and too boring compared to the rest of the product. We offered to take a go of it and redesign their email welcoming free account signups. Here’s what we did, and why!

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Proof: DKIM and SenderID Improve Delivery

Most of you know Postmark as a tool to send your transactional emails and track delivery. What many people don’t know is that a big part of our service is troubleshooting actual delivery problems with customers. We have an excellent infrastructure and a fantastic reputation with the ISPs. While that gets most emails delivered, we’ve learned that even the slightest content issue can send your email to bulk. Here is a great example from a recent review with a customer.

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Sending from a “no-reply” is no good

When you are sending email from a web app, it is sometimes thought that people should not reply to certain emails. For instance, you are sending a comment notification but replying to the email will not reply to the comment on the site, it will just bounce or flow into some blackhole. The usual idea is to create a “no reply” address that does not exist.

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Timezone support, sender signature redesign and more

Our code magicians rolled out an update today which adds probably one of the most requested features to date: timezone support. To add your timezone, just go to your account settings, set the dropdown to your local timezone, and gone are the days of confusing dates on your activity pages.

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