The false promises of dedicated IPs
I have to admit, I am disappointed in the false promises that companies are giving when it comes to offering dedicated IPs for their customers to “improve email delivery.” The reality is, dedicated IP addresses are not a sure way to improve delivery, and sometimes, can actually hurt email delivery. Before I jump in, let me first explain how IP addresses play a role in mail servers and sending email.
Continue reading • Chris Nagele wrote in Email delivery