Designing a modern email
It’s not unusual to have a flashback to the Netscape Navigator 4 and Internet Explorer 5 days when working on an HTML email. The quality of rendering engines is totally inconsistent, most modern development techniques are unavailable, and even images – an essential element of many emails – are turned off by default in many clients. This can feel like 1998, but the web development community has learned a lot since then. Strategies like progressive enhancement and modern tools like Litmus can help us build HTML emails suited for today’s Babylon of inconsistent desktop clients, various web clients, tablets, smartphones, and high resolution displays.
Last month we decided to start sending educational emails to new Beanstalk customers to familiarize them with our features. The plan was to send a total of three emails with a set interval between them. After designing these emails I decided to explain my process and go through the tools and techniques I used
Continue reading • Eugene Fedorenko wrote in Email delivery
