Do you know how fast your emails are delivered? You need to.
Your customers don’t frantically refresh their inbox waiting for your next newsletter but their password reset email is another story. If it doesn’t hit their inbox instantly, they care, and then they email support.
The extra support burdens your team and hurts your reputation. Your password resets, license keys, account confirmations, and other transactional emails are critical to your business, and it’s imperative that they arrive in your customers’ inboxes immediately.