Separate your promotional and transactional email sending

You've probably been told to keep your transactional emails separate from your bulk emails, but what does that mean and why should you listen to this advice? The reputation of the IP address, domain and email address all play a role in getting your email into your customer's inbox rather than their spam folder, or, in the case of Google, one of the inbox sub-categories like "Promotional". Email providers know that customers want and expect transactional emails, but it's not always easy for them to tell what's transactional and what's better classified as promotional.

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From , the team behind Postmark

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