BIMI stands for “Brand Indicators for Message Identification”, an attempt to give trusted senders control over how their brand is represented in messaging services. BIMI adopters will have the logo they choose displayed in participating mailbox providers, which helps their messages stand out and encourages more opens. 🙌
Today we are releasing the first in a series of product changes to get us to the point where you can send all your email through Postmark. This release introduces the concept of Message Streams to the Postmark UI, and I want to talk a little bit about that.