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What is transactional email and what is it used for?

One of the questions we hear most often at Postmark is: what is transactional email, and how is it different from other types of email? Well, friends, seeing as we've been dealing with transactional email since 2009, we’re happy to answer that question in lots of detail and with plenty of examples.

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Why most email providers have deliverability issues (and how we’re different)

There are three questions you can ask any email service provider to establish if you’re going to have delivery issues: Do they take good care of their shared IPs? Do they use separate IPs for transactional and marketing email? Will their team proactively help you?

With most providers, the answers will be no, no, and no. And that’s a problem.

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