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Emails getting caught in Gmail Spam? Find out why using...Gmail.

You know that sending your transactional email through Postmark is the best way to improve your delivery rates. But sometimes, even with the best of tools and intentions, your emails will end up in spam and you won’t know why.

The next time you’re working to troubleshoot why an email is going to your (or your customers’) spam filter in Gmail, you can click on the email itself and look right below the sender and recipient information for more information about why Google thinks that email is spam.

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We should have an emissions check for ESPs

Chris posted yesterday about the problems with selling dedicated IPs along with the comments, it got me thinking about what we, the industry of Email Service Providers, are responsible for. At Wildbit, we feel an obligation to rid this world of spam and junk mail. It’s not like it’s a higher calling, it’s just the right thing to do as an email service provider (ESP). ESPs are the gateway to a lot of junk mail, not just spam mail. It’s the junk mail that’s difficult to police but we believe can and should be done by every ESP.

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