We’re extremely excited to have launched our newly designed email activity today. It’s been a long time coming and was not an easy feat for both design and the back-end architecture. When you log into Postmark and view the activity for your emails you will notice some nice changes. Here are some of the improvements that you can expect.
Continue reading • Chris Nagele wrote in Product news
We introduced a small change in Postmark bounce hooks. When we initially launched that feature, hooks would only fire up for bounces, not for spam complaints. After we received some feedback and got compelling reasons from our users that we should change our policy, we did it. In addition to regular bounces, spam complaints are posted to bounce hook now.
Continue reading • Milan Gornik wrote in Product news
As Postmark is growing, fast and reliable email delivery is becoming a heavier task. At the same time performance testing is more fun. The more emails we are sending, the more details we need to watch out for to preserve the same quality of service.
We have been performance testing Postmark for a long time. Postmark is growing fast and as a result, performance tests are becoming more frequent and more complex.
I would like to share with you a small insight on how we performance test Postmark
Continue reading • Igor Balos wrote in Engineering
Gmail’s recent inbox update has caused a lot of discussion and frustration in the email marketing community. Essentially, it places all marketing emails (or from Email Service Providers) into a new inbox called Promotions, out of view from the Gmail user’s Primary inbox. While this means less distraction in the inbox, it also means less engagement from the people who are receiving your emails.
Continue reading • Chris Nagele wrote in Email delivery
As many of our customers know, email delivery is the core of our business. A big part of ensuring that your emails get to the inbox is email authentication, such as DKIM and SPF. A recent change in Gmail/Google now requires that DKIM keys are at least 1024-bit in length. When Postmark first launched a few years ago, we started with 768-bit keys, which now results in Gmail showing DKIM as “weak” and displaying a “via” tag. Fortunately inbox rates are not affected.
Continue reading • Chris Nagele wrote in Product news
