The dangers of Send to Friend tools
In the not-so-distant past we used to do a lot of consulting work and specialized in social web applications (read: facebook-y stuff). One of the most common feature requests was always a way for a person to invite their entire address book to sign up for the new social network. There’s an obvious benefit here to a new application: get a ton of users in a single, easy step. But, unfortunately, there is an inherent flaw in this.
Continue reading • Natalie Nagele wrote in Email delivery
