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Welcome Email Redesign – Beanstalk

I’d like to introduce a new series here on the blog, Your email, redesigned. Your transactional mail is a key in building and cultivating your relationship with your customers, and yet most companies don’t even know what their welcome emails say. So, here I will redesign (well, I’ll work with our designers) an email for one of our customers once a month in a way to better communicate their brand, message and any vital information they provide.

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Preheader in Twitter's new follow notification

A few days ago I noticed a change in Twitter’s follow notification emails. I didn’t notice the change by viewing the email, but instead it was the drastically different “preheader” (that initial preview of text) in Gmail that made it obvious. While I think the new content is a big improvement, the way it displays in the preheader really messed me up.

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Take your reputation with you

When we first launched Postmark, the plan was to start small and grow naturally by listening to our customers. While we did start small, one aspect that was a must for the initial launch (even in private beta) was email authentication with DKIM and SPF. When it comes to reputation standards and preventing spoofing, DKIM is where it’s at.

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Beware of Cloudfront URLs in email

Last week we were troubleshooting a problem with a customer. For some reason, no matter what we tried, their emails were going directly to the spam folder in Yahoo. I tried replicating the email, from name, subject and everything else but each time it went to the Inbox. After lots of tests, we identified one difference: After we moved the image to their own domain, it went right to the inbox.

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