Chances are you’ve heard that you need to “separate your transactional and marketing email.” But what does that mean? Is this truly a necessary step? And what's the difference between transactional and marketing emails anyway?
Let's answer those questions once and for all.
Continue reading • Steph Knapp wrote in Email delivery
While much of our monitoring is handled by the development and systems teams, we also have extensive user experience monitoring tests and tools managed by our QA team to keep a close eye on what real users are seeing.
Continue reading • Igor Balos wrote in Engineering
If there’s one thing we know from talking to our customers it’s this: the Activity page in the Postmark app is probably the most important part of the UI for most of you. It’s kind of a weird page too. It’s a page you don’t really need... until you do, and then you really need it.
From our customer feedback and research we also know that the activity page wasn’t perfect. The layout was somewhat cluttered, which impeded data clarity and comprehension. The ability to filter on specific events, emails, and recipients was fairly limited. In short, we realized that the focus of this page should be on clarity and the speed of finding the information you’re looking for. The Activity page has to be easy to understand and act on, and it needs to be possible to find the events you're looking for extremely quickly.
So we set about redesigning this page with those goals in mind. Along the way we did usability testing on prototypes to make sure we provide you with the best possible experience. And today we’re excited to unveil the new Activity page to you.
Continue reading • Rian van der Merwe wrote in Product news
ARC, or Authenticated Received Chain, is a standard created in 2016 to help improve how DKIM and SPF results are passed from one mail server to the next during forwarding. When messages are passed to intermediaries like mailing lists or email account forwarding, DKIM and SPF can break. ARC aims to fix this.
Continue reading • Chris Nagele wrote in Email delivery
Bounce handling has been around for a long time and it basically means “stop sending mail to addresses that bounce.” Applications can improve bounce handling by taking this idea a step further to “if an email address bounces, don’t just ignore it, do something about it!”
Continue reading • Shane Rice wrote in Email delivery
