Pay close attention to bounces
Many factors influence email delivery for your domain. The content of each message is important but equally as important is how people engage with email from your domain. A key signal for your domain's engagement is your bounce rate. Most inbox providers interpret a high bounce rate from a domain as low-quality sending behavior. No one can engage with an email that bounces, and it makes sense they would see bounces as a key factor in a domain’s sending reputation. If someone buys a list from a 3rd party, have a service that’s prone to abuse, or low-quality registrations, they’re going to generate a lot of bounces. And that can hurt your sending reputation.
Continue reading • Shane Rice wrote in Email delivery
