When a user opts out or unsubscribes from your emails, you should never follow up with a confirmation email letting them know you will not email them again. What will ultimately happen is the user will be completely turned off and mark your “Unsubscribe Confirmation Email” as spam.
Continue reading • Dana Chaby wrote in Email delivery
There are two things that set Postmark apart from the competition: delivery and support. We just invested heavily in our customer support home page making it easier than ever to find answers or reach out and get in touch.
Continue reading • Garrett Dimon wrote in Product news
Many factors influence email delivery for your domain. The content of each message is important but equally as important is how people engage with email from your domain. A key signal for your domain's engagement is your bounce rate. Most inbox providers interpret a high bounce rate from a domain as low-quality sending behavior. No one can engage with an email that bounces, and it makes sense they would see bounces as a key factor in a domain’s sending reputation. If someone buys a list from a 3rd party, have a service that’s prone to abuse, or low-quality registrations, they’re going to generate a lot of bounces. And that can hurt your sending reputation.
Continue reading • Shane Rice wrote in Email delivery
One of our most popular tools is the DMARC Weekly Digests we provide to anyone (for free!). We process the XML reports from major ISPs about your domain’s DMARC alignment, and turn them into easy-to-read weekly email digests (if you’re not sure how DMARC can help to monitor and secure your email, check out our DMARC Guide).
The problem is that DMARC can be difficult to understand — and it’s even more difficult to figure out what actions you need to take based on the information. The most frequent support question we get about DMARC reports is, “Should I be worried about this?”
So we decided to take our DMARC reports a step further. Instead of just showing you synthesized DMARC information, we now include helpful tips on how to address each of the possible issues you might see on the IP addresses that are sending on your behalf.
Continue reading • Rian van der Merwe wrote in Product news
The standard solution for a better reputation and improved delivery is to use a dedicated IP address so that you’re not sharing your reputation with any unsavory senders. While this makes sense on the surface, it’s also a means for ESP’s to retreat from their overall responsibility of delivery while charging customers more. For the vast majority of senders, a well-policed set of shared IPs can be significantly better.
Continue reading • Garrett Dimon wrote in Email delivery
