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Notify your customers about email delivery issues with Rebound

Dealing with hard bounces can be a pain in the butt. An email sent to your customer hard bounces and they’re stuck waiting for it to show up in their inbox. It may not be your fault, but most customers won’t see it that way. To them, the email is just missing.

Hard bounces are inevitable. They can happen for a bunch of reasons, and you usually don't have any control over them. Building features that notify your customers about delivery issues is a step in the right direction but require a significant amount of design and development time. So, features like this often get put on the back burner. And, as a result, the burden gets shifted to your support team.

This is why we built Rebound. Rebound is an embeddable javascript snippet that prompts customers to update their email address if there was a hard bounce. This way your customers aren't left in the dark about delivery issues. We even provide a notification builder so you can customize the appearance and messaging without having to write a bunch of code.

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Feature announcement: now do way more with webhooks

One of our most popular features in Postmark is webhooks, which give you the ability to receive real-time notifications for events like bounces, opens, and clicks in the form of HTTP POSTs to a URL you specify. This allows you to take action on various email events without having to make any calls to our API. For example, you can use bounce webhooks to mark an email address in your application as inactive, and provide your users with a way to correct their email address if they entered it incorrectly in your application.

Up to now these webhooks have been limited. You were only able to add a single URL for an event, and you were only able to get notifications for one event at a time. It’s still a useful feature, but this 1:1 relationship between URL and event was holding back some of the more powerful things you can do with webhooks.

Well, we’re happy to say that with the introduction of fully modular webhooks, all of that is changing today.

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GDPR: How small companies can get ready for it (and why you can’t just ignore it)

We’ve been working on getting ready for the EU General Data Protection Regulation (GDPR) for the past few months, and have made significant progress in advance of when the law goes into effect on May 25, 2018. We had to make some interesting decisions and trade-offs along the way, especially since we’re a small company without legal counsel on staff. I wanted to share a few thoughts on what we learned along the way to becoming GDPR compliant, with the hope that it will help streamline the process for your business.

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The things that annoy you about Postmark

Last week Chris wrote a blog post about The Little Survey That Could. We asked our customers one simple question: “What annoys you about Postmark?” Overall 81 people responded, and we want to let you know what the biggest annoyances were (and what we plan to do about them). There were a few one-off things as well, but in this post I’ll focus on the things that came up more than once (don’t worry, we’re working on some of those one-off things as well!). So here they are, in order of frequency… the things that annoy you most about Postmark.

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