How to check your sending IP reputation
The sending reputation (or "level of trust") of an IP address greatly influences your messages' deliverability in that it directly influences connection-level blocks and sending delays. In other words, a good IP reputation means less bounces and faster delivery.
That's because the IP represents your sending environment, and knowledge about other senders and messages using that same sending environment allows receivers to make upfront assumptions about the quality of your mail too. So how can you tell if your email provider is following best practices for your deliverability?
Continue reading • Anna Ward wrote in Email delivery
