You’ve been able to track how many people open your emails for a while with Postmark, but you haven’t been able to track which links your customers click on. Today that changes with the release of our Link Tracking feature.
Continue reading • Rian van der Merwe wrote in Product news
Most product management writing focuses on the important areas of planning and prioritization. But what happens after that? We hear less about the process of turning a roadmap into actual features — the day-to-day processes of managing and developing a product, with all its twists and turns. That's what this post is about.
Continue reading • Rian van der Merwe wrote in Engineering
Seeing your legitimate transactional email getting marked as spam is a frustrating experience. You spend hours creating a message for your business and it's painful to watch people mark it as spam for some reason. This can be all the more maddening because there’s no scientific approach that shows how you to avoid this fate.
Continue reading • Shane Rice wrote in Email delivery
IP address are still factors involved in reputation and great delivery, but ISPs are increasingly shifting reputation weight from IP address reputation towards domain reputation. However, in most cases, dedicated IPs aren't a solution in and of themselves. Well-policed and high quality IP reputations are what matter, and Postmark's delivery rates help show that shared IPs can have just as great of a reputation as well-managed dedicated IPs.
Continue reading • Chris Nagele wrote in Email delivery
Many of you have asked for an easier way to set up email sending from multiple email addresses and domains, and now we’re giving you just that. Today we’re launching Domain Verification — the ability to verify an entire domain for email sending by adding a couple of DNS records to the domain. With Domain Verification you won’t have to verify a new Sender Signature for each email address you want to send from. Every email address on a verified domain will automatically be approved for sending.
Continue reading • Rian van der Merwe wrote in Product news
