Seeing your legitimate transactional email getting marked as spam is a frustrating experience. You spend hours creating a message for your business and it's painful to watch people mark it as spam for some reason. This can be all the more maddening because there’s no scientific approach that shows how you to avoid this fate.
Continue reading • Shane Rice wrote in Email delivery
IP address are still factors involved in reputation and great delivery, but ISPs are increasingly shifting reputation weight from IP address reputation towards domain reputation. However, in most cases, dedicated IPs aren't a solution in and of themselves. Well-policed and high quality IP reputations are what matter, and Postmark's delivery rates help show that shared IPs can have just as great of a reputation as well-managed dedicated IPs.
Continue reading • Chris Nagele wrote in Email delivery
Many of you have asked for an easier way to set up email sending from multiple email addresses and domains, and now we’re giving you just that. Today we’re launching Domain Verification — the ability to verify an entire domain for email sending by adding a couple of DNS records to the domain. With Domain Verification you won’t have to verify a new Sender Signature for each email address you want to send from. Every email address on a verified domain will automatically be approved for sending.
Continue reading • Rian van der Merwe wrote in Product news
It’s been a couple of months since our last product update, so it’s time to let you know what we’ve been working on! Our focus the last two months has been on improving the performance and stability of Postmark, as well as laying the groundwork for some of the big features we’ll be launching this year. In this post I’ll provide an overview of the bigger changes, and also let you know what you can look forward to over the next few weeks.
Continue reading • Rian van der Merwe wrote in Product news
Inbox Actions are a cool way to engage with your customers who use Gmail. They can get straight to the purpose of your message without even opening it.
Getting Inbox Actions setup hasn't been quite as straightforward. Which is why we created a guide to help you through the entire process of setting up Inbox Actions.
Continue reading • Shane Rice wrote in Email delivery
