It’s time for another product update to let you know what we’ve been working on. The past few weeks have been exciting as we launched quite a few major features that we know our users will find extremely valuable.
Continue reading • Rian van der Merwe wrote in Product news
You’ve been able to track how many people open your emails for a while with Postmark, but you haven’t been able to track which links your customers click on. Today that changes with the release of our Link Tracking feature.
Continue reading • Rian van der Merwe wrote in Product news
Most product management writing focuses on the important areas of planning and prioritization. But what happens after that? We hear less about the process of turning a roadmap into actual features — the day-to-day processes of managing and developing a product, with all its twists and turns. That's what this post is about.
Continue reading • Rian van der Merwe wrote in Engineering
Seeing your legitimate transactional email getting marked as spam is a frustrating experience. You spend hours creating a message for your business and it's painful to watch people mark it as spam for some reason. This can be all the more maddening because there’s no scientific approach that shows how you to avoid this fate.
Continue reading • Shane Rice wrote in Email delivery
IP address are still factors involved in reputation and great delivery, but ISPs are increasingly shifting reputation weight from IP address reputation towards domain reputation. However, in most cases, dedicated IPs aren't a solution in and of themselves. Well-policed and high quality IP reputations are what matter, and Postmark's delivery rates help show that shared IPs can have just as great of a reputation as well-managed dedicated IPs.
Continue reading • Chris Nagele wrote in Email delivery
