When you’re sending emails, engagement matters, and engagement differs significantly between transactional emails and bulk emails. If you're not careful, the reputation of your marketing emails can drag the reputation of transactional emails down.
Continue reading • Garrett Dimon wrote in Email delivery
Reputation can mean the difference between landing in a recipient’s inbox, being quarantined in the spam folder, or just outright deleted by the provider without being delivered at all. Unfortunately, inbox providers’ approaches to reputation are complicated. They’re constantly improving their algorithms, and they necessarily keep them a secret so spammers can’t adapt to work around them.
Continue reading • Garrett Dimon wrote in Email delivery
Beginning today, Postmark’s sign up process for new customers will be different. We’ll be manually vetting all new customers to ensure that we continue to provide our customers with the best inbox rates and delivery speeds in the world.
Continue reading • Chris Nagele wrote in Product news
We constantly talk about the importance of your transactional emails arriving quickly to your customers. Even a minute late can cause problems or frustration, so we work hard to maintain the best performance possible. The customer facing emails are the obvious messages, but what about the messages that only a select group in your company views? I’m talking about messages that come from your servers. These are mission critical as well.
Continue reading • Chris Nagele wrote in Email delivery
Hot off the heels of releasing advanced user roles and permissions, today we’re giving you a way to add extra security to your account by enabling two-factor authentication (2FA). This is another feature that we get tons of requests for, so we’re happy to finally have it in your hands.
Continue reading • Rian van der Merwe wrote in Product news
