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How we built link tracking to be reliable, fast, and secure

We recently released a new enhancement to email sending called “Link Tracking” (see our announcement blog post). With this feature, you are now able to get more insights into how your recipients are interacting with the emails you send them, including their preferred browsers, where they’re located, and whether they prefer Text or HTML. In this post we share some of the technical details about how we built Link Tracking, and some of the decisions we made to provide a Reliable, Fast, and Secure system.

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Putting webhooks to work

Wouldn’t it be great to live in a world where instead of having to go out and grab the data you need using an API, you could have that data sent to you? Instead of polling the Postmark API, does receiving real-time notifications that are pushed to you sound like a dream? Postmark has this functionality now, in the form of webhooks. What a time to be alive!

Postmark provides webhooks for bounces, inbound messages, and open tracking events in the form of HTTP POSTs in well formatted JSON to the URL(s) you specify. Using these webhooks you can receive notifications and data as the triggering events occur, without having to make any calls to our API.

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Postmark product update: October 2016

It’s time for another product update to let you know what we’ve been working on. The past few weeks have been exciting as we launched quite a few major features that we know our users will find extremely valuable.

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Feature announcement: link tracking

You’ve been able to track how many people open your emails for a while with Postmark, but you haven’t been able to track which links your customers click on. Today that changes with the release of our Link Tracking feature.

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