Changes to Postmark’s pricing in 2023

We wanted to give you a heads up that we’re making a few changes to Postmark’s pricing in 2023.

Beginning January 3, 2023:

  • Prices will increase for new accounts that sign up for Postmark, and for those that upgrade from a free to a paid plan.
  • Existing customers on subscription plans will see no changes to their 2023 invoices as long as they stay on their current plan.
  • Existing customers on subscription plans who make changes (upgrades or downgrades) will see the new pricing apply to their invoices.
  • We will retire credits by July 1, 2023. If you’re still using credits, we’ll help you move to a subscription plan over the coming months.

We know you might have some questions about these changes, so let’s dive into the details.

Why we’re raising our prices

Since we introduced Postmark’s subscription plans in 2017, we haven’t made changes to our pricing. That’s 5 years stuffed with lots of product improvements, exciting new features, and a track record of providing a service that customers frequently describe as rock solid, nothing but amazing, and the best choice ever—all while keeping our prices the same.

We’ve always been proud to be a healthy business and we want to ensure we stay that way, even as our costs rise. Maintaining a healthy, sustainable business means that we have the resources we need to invest in our team and keep making Postmark awesome. So we’ve designed our new pricing to be fair to our customers and competitive against alternative products, while at the same time setting our team up for long-term success.

Here’s where we ended up:

What’s changing for existing subscription customers in 2023?

If you stay on your current Postmark monthly subscription plan, you’ll continue to be on our legacy pricing and your January invoice will look just the same as it does right now. If you make a change to your subscription on or after January 3, 2023, though—for example by upgrading or downgrading to a different Postmark plan—our new pricing will automatically apply. The same is true for new customers: If you sign up for a paid plan after January 3, you’ll be on our new subscription pricing.

Change your plan now to save money later

Our current subscription pricing will be in place through the end of 2022, so please use it while you can, friends! Do you expect your email volume to rise over the coming months? Or are you still on a free Developer plan to test out Postmark but are considering a paid plan? If you upgrade before January 3, you’ll get in on our current pricing—and that might save you money later.

You can update your subscription here in your account.

We’ll retire credits by July 1, 2023

Before we introduced monthly subscription plans in 2017, Postmark customers could purchase email credits as a pay-as-you-go option, and we kept credit-based billing in place for existing customers. But maintaining two types of billing has turned into a major headache and time commitment for our team. Reducing this complexity means we’ll have more time to dedicate to the things we love: improving Postmark, building great new features, and providing excellent support whenever you need it. That’s why we’ll retire credit-based plans by July 2023. If you’re on one of our legacy credit plans, we’ll ask you to migrate to a Postmark subscription in the next few months. Stay tuned for more information.

Consider moving to a subscription plan now to get in on a lower price

Existing customers currently on a credits plan can stay on credits for the next few months, but it might make sense for you to make the switch in 2022. If you do so, you can get in on our current subscription pricing before the prices for Postmark plans increase on January 3, 2023.

If you’d like to switch to a subscription now but still have a balance of purchased credits in your Postmark account, they won’t just go away as you change your plan. We will “buy” back your credits and put it towards your new monthly plan. Learn more.

You can update your plan type here in your account.

Frequently Asked Questions

How long can I stay on the current (2022) pricing?

If you subscribe to a plan on the current (2022) pricing before January 3rd, we don’t expect to make any additional changes to those plans in 2023, but we can’t promise that our legacy prices will stay forever. Should we ever decide to retire them for real, we’ll give you plenty of notice.

Keep in mind that after January 3rd, all plan upgrades and downgrades will be on the new 2023 pricing. So if you upgrade to a higher tier after January 3rd, the new pricing will apply to that upgrade. We'd recommend grabbing a plan that you think will be a good fit for your sending volume for at least a little while!

What happens to my existing credits after July 1, 2023?

We haven’t ironed out all the details of what will happen to your existing credits after July 1, but we can guarantee that you won’t lose anything you paid for. We are working through different scenarios to make this transition as fair as possible—that means that you will either be able to use your credits until they are all gone, or we will do a “buy-back” of your existing credits automatically, like we currently do when you switch from credits to a subscription plan.

We expect to have this all finalized and reach back out by the end of January with the details. But we wanted to get this initial communication out to you before the end of the year to give you an opportunity to take advantage of our existing pricing before the prices go up on January 3rd.

I only need a couple thousand emails a month, is there a smaller plan?

The 10,000 emails/month plan is our smallest paid plan. We worked on the new plans with the broadest range of customers in mind, and we know that even with our best attempts, we won't cover everyone and all cases.

Do you have more questions? We’re here to help!

Phew, that was a lot of information! If you have any questions about the changes and how they impact you, please email us at support@postmarkapp.com. Our team is here to help.

Last updated December 8th, 2022

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