What Is BIMI and Can I Use It with Postmark?
🏷ď¸ What Is BIMI and Can I Use It with Postmark?
BIMI stands for Brand Indicators for Message Identification. Itâs an email specification that allows you to display your brand's logo next to your messages in supported inboxes (like Gmail and Yahoo), helping recipients quickly recognize your emails as legitimate.
â Whatâs Required for BIMI?
To implement BIMI, youâll typically need:
- A properly configured sending domain with SPF, DKIM, and DMARC (Postmark supports all of these).
- A verified SVG logo published at a specific location on your domain.
- In some cases (like Gmail), a VMC (Verified Mark Certificate) from a certificate authority.
📬 Does Postmark Support BIMI?
Postmark supports the key email authentication standards that BIMI relies on: SPF, DKIM, and DMARC. However, displaying your logo is ultimately up to the receiving mail client (like Gmail or Yahoo)âPostmark doesnât control that part.
📎 How to Try Setting Up BIMI
Hereâs our guide that walks through what BIMI is and one way to get started:
👉Â https://postmarkapp.com/blog/what-the-heck-is-bimi
And hereâs a helpful workaround for getting your logo to appear in Gmail (which doesnât fully rely on BIMI):
👉Â https://doglingcreative.com/gmail-profile-photo/
While thereâs no guaranteed way to force logo displayâitâs always at the discretion of the inbox providerâthese steps give you the best shot at having your logo show up.