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Podia relies on Postmark for critical emails

  • Customer since December 2016
  • Postmark features
    • Delivery

Podia lets anyone sell memberships, online courses and digital downloads online. The company believes that creators should be able to earn a living from their passion, and they've built an all-in-one platform that makes that possible. Creators using Podia rely on the platform's email tools to ensure that their audience stays engaged, so providing a powerful and reliable email delivery service is critical.

Podia sends several types of emails both directly to its customers and end users as well as sending on behalf of customers. For the critical infrastructure emails like password resets, they trust Postmark to get those emails to inboxes quickly.

Debugging and troubleshooting is fast

When marketing emails go missing, nobody notices, but if a password reset doesn't show up, that turns into a support request. Postmark keeps 45 days of full content history and message events to assist with troubleshooting. This helps Podia provide better support to customers in the rare case something goes wrong with an email.

"It also lets me quickly debug issues because it stores the full message contents. When a user complains they didn’t get their registration email? It’s easy to check that it was sent. When they report a link is broken? The full email is there to check."

It also lets me quickly debug issues because it stores the full message contents.

Podia entrusts the delivery of their most important emails to Postmark...

"We use Postmark for the important emails: password resets, order confirmations, email confirmations. These are the emails our users, and their customers, can’t afford to miss."

For Podia, Postmark was the obvious choice...

"I’d used Postmark in a previous startup about 5 years ago and had a good experience with it: it was reliable and it provided a good UI to help debugging simple email issues ('my password reset link didn’t work' or 'I never received that invitation email'). So when it came to choosing a transactional email service for Podia, Postmark was the obvious choice."

We use Postmark for the important emails: password resets, order confirmations, email confirmations. These are the emails our users, and their customers, can’t afford to miss.

Integration is a breeze

Getting up and running with any provider can be a huge bottleneck. With Postmark, we have a wide variety of official clients to help you move quick and stay productive.

"Postmark has been a breeze to integrate with our Rails app using the ruby gem. That’s a nice change from hand-coding an API client which I’ve had to do with other services."

On separating transactional and bulk

Keeping transactional email and bulk separate can go a long ways towards insulating your transactional reputation from any problems with your bulk reputation. This ensures that newsletters won't hurt delivery for your critical emails.

"We partially migrated from an existing service. Initially, we were using Mandrill to send our transactional emails and so when we added our newsletter feature to Podia, we just tacked it onto the same email service. Over time we encountered a few reputation problems when our newsletter functionality was misused and we took steps to prevent it. One of those mitigation steps was separating our transaction emails from our bulk email."

In the grand scheme of things, it doesn’t really matter if a newsletter takes an hour to be delivered, or is marked by the user’s mail host as spam. It really really matters if they don’t receive their password reset email within 30 seconds though.

"Sending emails that will be received is a deceptively simple thing to do these days: just plug in any old email service, right?! But there’s a big difference between bulk and transactional email. In the grand scheme of things, it doesn’t really matter if a newsletter takes an hour to be delivered, or is marked by the user’s mail host as spam. It really really matters if they don’t receive their password reset email within 30secs though."

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Any questions? Call Marek at 1-855-286-7373