Pricing change: announcing a new, lower-priced tier

The last time we made changes to our pricing was… wait, apart from adding an additional high-volume tier, we haven’t had a pricing change since we started offering transactional email services back in 2010. So naturally you’d think that I’m writing this post to tell you we’re raising our prices, right? Nope!

A lower-priced tier for lower-volume sending #

We’ve done a lot of analysis on our pricing tiers over the past few months, and we realized that there’s too much of a gap between our lowest volume tier (1,000+ credits, $1.50 per 1,000 emails) and the next tier (500,000+ credits, $1.00 per 1,000 emails). So today we’re announcing that we’re adding a new, lower priced tier of $1.25 per 1,000 emails at 200,000+ credits.

This means that if you’ve been buying between 200,000 and 500,000 credits on a regular basis, your price per 1,000 emails will go down from $1.50 to $1.25. And if you’ve stayed away from volume purchasing because 500,000 emails was just a little more than you needed, we hope that the new 200,000+ tier will give you an opportunity to buy in volume and save some money.

Here’s a table that summarizes the new pricing:

Postmark Pricing Table
Postmark Pricing Table

A new pricing tool #

We also have a newly redesigned pricing page where you can enter the approximate number of emails you send or receive per month. We’ll use this to recommend the best tier for your needs, as well as an approximation of your effective monthly cost at each volume.

If you have any feedback to these changes, please get in touch with us at support@postmarkapp.com. Or if you want to talk to us about it directly, you’re welcome to book some time to chat with me.