Do you know how fast your emails are? You need to.

Your customers don’t frantically refresh their inbox waiting for your next newsletter but their password reset email is another story. If it doesn’t hit their inbox instantly, they care, and then they email support.

The extra support burdens your team and hurts your reputation. Your password resets, license keys, account confirmations, and other transactional emails are critical to your business, and it’s imperative that they arrive in your customers’ inboxes immediately.

Delivery costs

Inbox rates and time to inbox right on our status page.

We send a lot of email, but even spammers can claim to send billions of emails. Delivery is what really matters, and we don’t just claim great delivery. We share our delivery metrics with you right on our status page. Even a 30-second delay to Hotmail addresses gets us out of bed in the middle of the night.

Screenshot of the TTI section from the status page

Great delivery is included. It’s our uptime.

Delivery shouldn’t be an add-on or up-charge, and you definitely should’t have to sit through a sales call to get improved delivery. We believe that every customer deserves great delivery. It’s just part of the deal when you use Postmark. It’s our uptime.

Before, we’d have incidents where inbound emails were delayed by up to 12 hours, and this would happen several times a year. Not only that, but there was little visibility into the state of the problem from our provider, so we experienced a lot of uncertainty and angst. So far, Postmark has only had one minor incident where emails were delayed ~30 minutes, and the messaging around it was extremely clear.

The best at transactional email because it’s all we do.

You might say that Postmark has serious street cred with inbox providers. Since we only send transactional emails, we see higher engagement than senders who also send marketing emails. And trust us, the inbox providers notice, and that means that our reputation with ISPs like Gmail is better and ensures speedier delivery of your emails.

Looking for dedicated IPs? We think there's a better way.

Recently, ISPs are placing more weight on the reputation of your domain instead of IP addresses. Dedicated IPs are a convenient way for email senders to push the reputation burden onto you all the while charging more for it. Our experience has shown that a well-policed set of shared IPs generates the best deliverability for small and mid-size senders. Of course, if you reach a point where a dedicated IP makes sense, we can do that as well, for no charge.

We were using one of your competitors because they featured a freemium plan. However we were getting complaints on a weekly basis that emails weren’t reaching clients. […] Other than an edge case here or there, since switching to Postmark, our support tickets regarding email delivery have plummeted to zero. That alone makes Postmark worth its weight in gold.

Never lose an email with our global, fast, and secure infrastructure.

We have redundant data centers in five locations around the world ensuring you never lose an email. With geographic load balancing, you get the lowest latency and fastest sending for your app. And we keep your data safe and secure with N+2 redundancy, regular security audits, and the latest encryption.

World map

All the tricky stuff handled so you never have to worry.

We handle IP reputation, blacklists, feedback loops, reverse DNS, and all of the other low level protocols for you. So you can be confident everything is configured correctly to ensure the highest levels of deliverability. Then we make SPF, DKIM, and DMARC incredibly easy to setup to protect your domain and your reputation. Simple instructions. Quick setup. And plenty of guides to help you learn all of the ins-and-outs.

Delayed emails immediately lead to questions popping up from our customers, like ‘I didn’t receive my password reminder link. Why is it so?’ In case an email does not reach our customer’s inbox (which has never been the case with Postmark), it could sometimes cost him losing a deal with his client.

Still have questions?

  • Dana Chaby Dana
  • Marek Loder Marek

Ask us anything! We’re eager to help you with any problem or question you have…