Postmark Affiliate/Referral Partner Program FAQ
What is the partner program?
The Postmark Partnership Program is designed to accelerate Postmark’s growth through a referral model. It incentivizes external partners to promote Postmark, thereby driving new business revenue. Initially, a small group of four to five partners will validate the referral partner concept using a Revenue Share model.
You can think of this program like another web traffic channel, like Google Ads, or social media. The traffic is coming from other partners that are using a unique referral URL to direct their customers or web visitors to sign up on Postmarkapp.com. We will then use a tool called Rewardful to track the unique URL web visits, signups, and customer conversions.
The revenue share is set at 20% of the invoice total each month for two years that will be paid on a monthly basis after some requirements are met.
Who can become a partner in the referral program?
Initially, the program is limited to a select group of partners. Future expansion may include additional partners who are well-aligned with Postmark's growth goals. We will eventually set up an application form in order to fully vet inquiries for the program.
How does the revenue share model work?
Referral partners get 20% of the total invoiced amount each month, for 12 months. This includes:
- New subscription price based on upgrades/downgrades
- Any overages in a given pay period
- Any add-ons purchased in a given pay period
Rewardful has an integration with Stripe, which allows us to track these changes via webhook. Total commissions and payment status are available for partners in their Rewardful dashboard.
The tracking code on our site uses a 60 day first party cookie to track referred traffic and signups from referral partners. Rewardful then uses a first-touch attribution model (meaning referrals are attributed to the referral partner whose link was clicked first).
Any referred signup must become a customer in 60 days in order to be eligible for commission.
How do commission payments work?
Commissions will be paid via PayPal from the ActiveCampaign PayPal account. In order to receive payment, the following conditions must be met:
- A valid tax id form (W9, W8, W8 bene) must be completed and filed with ActiveCampaign.
- Monthly commission payment must be >$100, commissions will be “pending” until that $100 payout threshold has been reached.
- The referred customer must have an active account for 60 days.
Commission payments will be paid 60 days after each customer signup (once the above prerequisites are met), each month.
For example, if a customer signs up Jan 1, the first commission payment to the referral partner won’t occur until March 1 (60 days from Jan), and the second commission payment in February won’t happen until April 1 (60 days from Feb).
How do you view the status of a commission?
Referral partners can view their commission status in their Rewardful dashboard. After logging in, the partner can click on the “Commissions” menu option to track all of their pending commissions.
Example of what the partner dashboard in Rewardful looks like
Note: Rewardful accounts are limited to one login per company.
How do refunds and cancellations work?
Stripe sends Rewardful a webhook notification when an invoice is fully or partially refunded. When we receive these notifications, we check to see if the refund is related to an invoice that has a commission.
If so, we recalculate the commission based on the refunded amount and update the invoice metadata in Stripe to reflect the full or partial refund and the new commission amount.
Can I view customers that came from a referral partner in Telescope?
Yes! The Approval page and the Telescope Overview page will have a flag that shows that this customer has come from a referral partner.
Questions?
Contact Trevor Rawls if you run into any questions about the referral partner program!