How to Migrate an Email Template from ActiveCampaign to Postmark
If you’ve been using ActiveCampaign templates for marketing emails and want to use those designs for transactional messages in Postmark, you can easily migrate them by copying the HTML and adapting it for Postmark’s template system.
📝 Steps to Migrate a Template
1. Locate the Template in ActiveCampaign
In your ActiveCampaign account, navigate to the email template you want to migrate.
Open the template and click Edit.
2. Export the HTML
In the editor, switch to HTML view.
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Copy the entire HTML code for your template.
💡 Tip: Make sure to include all HTML and CSS, since Postmark templates are code-based.
3. Create a New Template in Postmark
In your Postmark account, go to Templates → Create a Template.
Paste the HTML code you copied from ActiveCampaign into the Postmark template editor.
4. Adjust Template Content
You’ll need to make a few small updates so the template works with Postmark’s template engine.
| What to change | Example |
|---|---|
| Personalization variables | Replace %FIRSTNAME% → {{first_name}}
|
| Conditional logic | Convert ActiveCampaign “if” blocks to Postmark’s Handlebars syntax |
| Image and link paths | Make sure all images and links are hosted externally and accessible over HTTPS |
Postmark uses Handlebars for dynamic content and logic. If your ActiveCampaign template uses custom tags or personalization blocks, these will need to be rewritten using Handlebars.
5. Test Your Template
In Postmark, use the Send a test button to preview your email.
Make sure all dynamic variables render correctly.
Check image links, formatting, and text alignment.
⚠️ A Few Things to Keep in Mind
| Topic | What to Know |
|---|---|
| Dynamic Content Differences | Postmark uses Handlebars for personalization ({{variable}}). You may need to rework your variable or conditional logic. |
| No Drag-and-Drop Builder | Postmark templates are HTML-based. If you’re used to ActiveCampaign’s visual editor, you’ll now edit code directly. |
| Transactional Focus | Postmark templates are designed for transactional messages—like password resets, order confirmations, and alerts—not marketing newsletters. |