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Why Broadcasts require an unsubscribe link

Sending Broadcast messages is an early access feature enabled on approved accounts. For existing customers, please get in touch to tell us more about the Broadcast messages you plan to send.

Every message sent through a Broadcast Message Stream in Postmark requires an unsubscribe link which Postmark will automatically include in each message. Unsubscribes can be managed through Postmark’s Suppressions for each Stream. To customize the unsubscribe link, it’s possible to adjust the wording or styling of the link.

Unsubscribe links follow permission-based sending by providing a recipient a way to opt-out of future messages, along with complying with CAN-SPAM federal regulations. An unsubscribe process for a recipient that’s easy to use reduces abuse/spam complaints and allows you to maintain better deliverability by only sending to recipients who have opted to receive your messages.

Last updated September 15th, 2020

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